Nowadays, when you navigate to a company’s website, it is likely that you will see a chatbot pop up in the bottom of the screen. Chatbots are becoming more popular with the advances in technology. Don’t worry though, the chatbots aren’t trying to take over the world, they can actually make things much easier for your company. Whether it be providing customers with instant and pleasant customer service, or converting more leads, there are many reasons why your website should have a chatbot.
Watch Capital District Digital’s 5 Benefits of Chatbots Video!
- Instant Answers
Most customers who are looking up your business online, don’t want to waste their time searching for answers to their questions on your website. They desire a quick and instantaneous response, as if there were a magic button to press and all their questions would be answered. With a chatbot, this becomes the reality. Customers can ask the chatbot a variety of questions and get an instant response making their experience with your company simple and satisfying. Instantaneous answers are not only helpful for the customers, but it also benefits your company’s team as well. Chatbots are the perfect addition for companies with a smaller bandwidth because it eliminates the need for someone from your customer service team to be on call to answer questions all the time.
- Customer Service
No longer are the days of your customer service team getting worn out from long hours of being on call and dealing with rattled customers. Chatbots are programmed to treat everyone the same with respect and undivided attention. When programming the chatbots, personalization features help to create greetings, phrases, and questions that will make your customer’s feel as if they are talking to a real live person rather than the bot.
- Chatbots Convert Leads
Since your customers want a quick, easy, and pleasant experience when they come to your website, giving them a good first impression is key. By responding to customer questions quickly, there is less time for customers to give up looking for their answers and leave your site. Having a chatbot turns interested website visitors into qualified leads with programmed options to urge visitors to complete a next step of filling out a form, booking an appointment, or making a purchase.
- Learn More About Customers
Chatbots can be a great way for your company to find out valuable information about your customers. They gather customer data like their spending habits, what is important to them, what they want to know about your company, and their likes and dislikes. Your company can use this information to make adjustments and continue to make your company successful.
- Implement on Multiple Platforms
Not only can you have a chatbot on your website, but most social media platforms have incorporated them now as well. By having a chatbot on your website and other platforms it provides your company with a broader market to target customers. Experiencing the consistent, quick, and pleasant customer service from your company through chatbots on each platform will help to generate positive brand recognition over time.
