Whether you are starting a business for the first time, or your company is looking to rebrand, logo design should be an essential part of your plan. Your company’s logo is important because it is typically the first thing your customers remember about your company. It’s used as a visual representation of your company’s brand and vision. So, how do you create the ultimate logo for your company? Here are 5 key factors to consider when creating one.
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- Use a Combination of Imagery and Text
A logo is a visual representation of your brand. Because of this, it’s beneficial to include imagery or an icon in your design. Then, you can add your company’s name and a tagline as well if you prefer. The combination of the image with the company’s name will create brand recognition over time, to where your customer’s will simply see the image and know it’s your company without the name being there.
- Compare with Competitors
The last thing you want when creating a logo for your company is to create one that is too similar to your competitors. When comparing theirs, analyze what is missing and what could make yours better. Is their design simply just text? Try adding an icon or image element to yours. Is theirs just black and white? Add a pop of color to make yours stand out.
- Choose Colors Wisely
If your company already has branding guidelines, this part is easy. Simply use the colors in your branding to create your logo. If you don’t, look up the symbolic meanings of different colors using color theory. For example, if you want to convey a feeling of calmness and trust, blue is a very popular color to choose within your design. When choosing colors that will look good together for your logo design, be sure to check out the color wheel guidelines and pick from complementary colors, analogous colors, or triadic colors. Check out this 7 step guide to understanding color theory for additional information.
- Pay Attention to Sizing
When creating your design, it’s crucial to consider sizing and scalability. Most likely your logo is going to be used for company branding on things such as the website, social media, print advertising, brochures, business cards, promotional items, etc. Since all of these things require different sizing, you will need to consider your design’s scalability. It’s important that the design is simple enough to shrink or enlarge without losing quality.
- Represent Your Company
Finally, when designing a logo make sure that it represents your company and vision. For example, if you are a coffee shop, it makes sense for some aspect of coffee to be in your logo whether it’s steam, a cup, coffee bean, etc. If you were to include an apple in your logo, it simply wouldn’t make sense. You want your logo, your vision, and your company name to all be cohesive to increase brand recognition.
