We have all opened our mobile phones to check out email before, opened an email, became overwhelmed for several reasons, and simply hit the delete button without actually reading the content. Emails that might look great on a desktop can sometimes lose their effectiveness on mobile. This is the last thing you want, when you are creating an email marketing strategy. So, here are 5 ways to create a mobile responsive email. 

Watch Capital District Digital’s 5 Ways to Create a Mobile Responsive Email Video!

  1. Keep it Simple

The first rule in creating a mobile responsive email is to avoid clutter and keep the design as simple as possible. If you include too much in the design, it can make the content exceed the visible window on mobile. This would make the client receiving the email have to do extra work and scroll across the page to see the entire email. Customers tend to lose interest if they can’t receive the message clearly and quickly. Having a design that is too complex can also take away from the clear message your company is trying to send within the email.  

  1. Add Navigation

Make sure to add navigation to your mobile responsive email. While you may not have your entire website header within the email, it’s important to give your customers a way to click back to your home page, shop, or contact page so they can easily learn more about your company. If it’s not easy for them to find out more, they will simply lose interest and not make a next step in the customer process.  

  1. Use Easy to Read Text

There’s nothing more frustrating than trying to read an email on your phone and not being able to see the microscopic text. When designing for mobile, you need to take the smaller screen into consideration and make sure you use a clear font of a large enough size to be seen without zooming in. Using bolder text for headlines is also important, to make your main message stand out amongst the other content. 

  1. Have Clear Call-to-Actions

When creating a mobile responsive email, it’s crucial to use clear calltoactions within your email. In every marketing email, you should be asking your customers to do something whether it’s to make a purchase, fill out a form, or go to a certain page on your website. In order to encourage them to do this, your calltoaction must be clear and visible. A great way to do this is to turn your calltoaction into a button. Make the button a different color to make it stand out and link it to what you would like them to do next. It’s important to include the calltoaction near the top of the page to eliminate them from missing it if they choose not to keep scrolling within the email. 

  1. Design with Color Contrast in Mind

With mobile phones, every user can go into their settings and adjust the brightness, contrast, and color display settings. Because of this, colors you may use in design can look different to every mobile user and become less mobile responsive. When picking your colors make sure to go with a more contrasted palette. If colors are too close in hues or shades, they can be hard to differentiate. This is especially important with headlines and your call-to-actions.