This week, Google has rolled out yet another update. The “Helpful Content” google update will take about two weeks to fully roll out and will even take up to a few months to see the lasting effects. With this update, Google’s new algorithm will use machine learning to decide whether the content on a website is relevant, helpful, and considered high-quality content for searchers.  

As we know from previous Google updates in the past, they can result in SEO ranking fluctuations. With this update, just like any other, it’s important not to panic. This update will not penalize any websites who are practicing SEO best practices.  

The only websites that should be concerned are the ones that have tried to trick Google with black hat SEO techniques. These techniques trick Google into ranking them higher, even though the overall content isn’t helpful to the searchers and not relevant to the website’s industry. Common black hat SEO techniques include keyword stuffing, buying links, and cloaking. 

Over the next few months, the Capital District Digital team will be keeping a close eye on our client’s website rankings. We don’t foresee any drastic changes happening, as we always implement SEO best practices in all our clients’ websites. However, if any of our clients have any questions or notice any changes regarding the google update, we encourage you to reach out to our team at info@