Social media is one of the most effective tools that a small business can use in their marketing strategy. All social media platforms are unique in their features, demographics, and the way their users engage with the platform. Instagram has many elements that make it unique from other platforms, but one of its most unique features is the Instagram Grid layout.
So, what is the purpose of the Instagram Grid layout and why does it matter? The layout of the grid structure is made up of rows of square photos in three separate columns. This is where your posted photos will appear in the order you schedule them for.
You’re probably wondering why does the design of your Instagram Grid matter? When finding your business account on Instagram, your grid is the first thing that your customers will see. This is a basically a brief introduction to your professional brand and an opportunity to highlight your values, style, or products.
So, what tips should you follow when designing your company’s Instagram Grid? Here are 4 tips for design that we have found helpful for ourselves and our clients.