Website Capital District Digital

We are looking for an experienced and creative Social Media Marketing Coordinator to join our marketing team. 

As a Social Media Marketing Coordinator, you will be responsible for implementing and monitoring our client’s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales. 

Job Duties: 

  • Develop, implement and manage our client’s social media strategy 
  • Develop, implement, and manage our own company social media strategy 
  • Define most important social media KPIs 
  • Create various types of social media content including graphics, informational, long-form, storytelling, video, stories, etc. 
  • Work with copywriters and team to be sure that content is informative and appealing 
  • Collaborate with Marketing, Sales, and Web Development teams. 
  • Manage and oversee client’s social media accounts 
  • Measure the success of every social media campaign 
  • Keep abreast of the latest social media best practices and technologies. 
  • Communicate with industry professionals and influencers via social media to create a strong network. 
  • Provide constructive feedback 
  • Learn and utilize our marketing automation software. 


  • At least 3 years of experience as a Social Media Coordinator or similar role. 
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tiktok, and other social media best practices. 
  • Understanding of SEO and web traffic metrics 
  • Experience with doing audience and buyer persona research 
  • Good understanding of social media KPIs 
  • Familiarity with web design and graphic design 
  • Experience with Adobe Suite 
  • Excellent multitasking skills 
  • Quick Learner 
  • Self-starter attitude 
  • Critical thinker and problem-solving skills 
  • Team player 
  • Good time-management skills 
  • Great interpersonal and communication skills 
  • BA in Marketing or similar relevant field. 

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