If you own or manage a business, you know the importance of using a combination of marketing techniques to attract new customers and retain current ones. Of course, there are your traditional marketing techniques like your website, posting content to your social media accounts, print and digital advertising, and email marketing.
Outside of those more traditional techniques, there are also some effective non-traditional ways of marketing that could be beneficial to your business. Non-traditional marketing is any strategic marketing plan, event, or activity that uses different, out-of-the-ordinary, and innovative methods to reach their customers in a new way. Let’s take a look at just a few of our favorite non-traditional marketing strategies.