Several times a year, Google releases major updates where their core search algorithms, ranking measurements, and systems have undergone significant changes. On July 1st, 2021 Google rolled out their July Core Update.
So, what does this mean for your website and ranking results?
Whenever a major Google update takes place, it means that your website rankings can be affected either positively or negatively. Some websites will be affected more than others, and the reasoning is not always able to be recognized. Your website’s SEO (Search Engine Optimization) could be performing perfectly fine, but because of how Google chooses to analyze content and target specific pages you could fall a few spots in ranking. Similarly, a page that might not have been performing as well could jump up a few spots in ranking. Which, of course, is what we all hope for.
Google updates typically last 1-2 weeks to be fully complete and to examine the effect it had on your website. Over the next few weeks be sure to keep an eye on your rankings and keep track of any noticeable changes.
While Google states that there aren’t any specific actions you should take if your rankings are affected, they do provide a list of questions to consider if you are impacted by the update. These questions simply help you examine the content on your website and make minor changes to see if it can help your rankings go back up. However, this is not a guarantee. Remember, sometimes your website can be fully optimized and full of great content but still be affected by these updates. There might be little you can do to help, but over time with more great content you will hopefully see your rankings increase again.
If you have any questions regarding your website and the Google updates, please feel free to contact Capital District Digital team at firstname.lastname@example.org