Utilizing current trends is crucial when creating content for your viewers. TikTok constantly has trending categories for sounds, memes, challenges, and hashtags. By using these trends, you can seem relevant, and you may be more likely to appear on users “for you” page. This also shows that your business stays on top of current trends within marketing, which makes you seem more reputable and relatable to your customers. Here are some of the most popular current TikTok trends right now.