Another thing that is becoming highly popular for customers to look for in a website, is testimonials from other customers. The great thing about the internet nowadays is that you can find a review of a company or product anywhere these days. Whether it is on a company’s website, social media, google my business, or on a third-party review site.
If your website doesn’t list reviews of your products or services, chances are your customers will look at competitor’s websites to see if they do. Customers ultimately decide to do business with a company they trust, and not having testimonials on your site, unfortunately can make you seem untrustworthy especially when they compare you against other sites that have them.