Blogging is a great way to relay information to your current and potential customers. This information can be company announcements, tips and insights, industry news, and an inside look to your company including values, staff, or day-to-day operations.
When navigating between your website and a competitor’s, they may find similar information such as offered services, pricing, products, etc. However, if you have a blog that stands out against your competitor, that could be their deciding factor. They could learn something about your company from your blog that they didn’t gather from the rest of your site and because of that decide they want to choose your service or product.