One of the many questions we get, once a website is launched, is “Should I Blog?”. And the answer is, absolutely. Blogging provides your current and potential customers with additional information that may not fit on a core page of your website content such as about us, content, etc. Starting a company blog is rather easy and adds so many benefits to your overall marketing strategy. Let’s dive into 5 of the reasons your business should be blogging. 

Watch Capital District Digital’s Why your Business Should be Blogging Video!

  1. Relay Information to Current and Potential Customers 

Blogging is a great way to relay information to your current and potential customers. This information can be company announcements, tips and insights, industry news, and an inside look to your company including values, staff, or day-to-day operations.  

When navigating between your website and a competitor’s, they may find similar information such as offered services, pricing, products, etc. However, if you have a blog that stands out against your competitor, that could be their deciding factor. They could learn something about your company from your blog that they didn’t gather from the rest of your site and because of that decide they want to choose your service or product. 

  1. Free Marketing

Blogging is an essential part of your overall marketing strategy that many companies choose to do without because of cost or amount of work that goes into content creation. But we’ll let you in on a little secret, blogging is a completely free marketing tool.  

All it takes is for someone from your team to take a few minutes of the day to write a summary of something newsworthy in your company. You could write up a new product launch summary, a recap of an event you hosted or attended, or your latest employee promotions. These are just a few ideas you can create quick content around to post on your blog. 

  1. Improve your SEO

Another reason your company should have a blog is that Google and other search engines LOVE blogs. Search engines are constantly looking at your site, behind the scenes, for more content it can read. The more new and updated information on your website, the more often Google and other search engines will go back to your website to review it and rank it amongst the other competition. Posting frequent blog articles will mean that the engines are checking in much more to help with your rankings.  

  1. Create Shareable Content

Building great content and providing helpful tips and insights for people can make your company seem like a knowledgeable leader in the industry. When people see you creating great content, they will be more likely to share it with others. To encourage viewers of your blog to share your posts you can add social sharing options. These can be links or buttons that allow them to quickly share your company’s posts directly to their social media accounts without a hassle. 

  1. Increase Traffic to your Website

Building great content and providing helpful tips and insights for people can make your company seem like a knowledgeable leader in the industry. When people see you creating great content, they will be more likely to share it with others. To encourage viewers of your blog to share your posts you can add social sharing options. These can be links or buttons that allow them to quickly share your company’s posts directly to their social media accounts without a hassle.